Growth through innovation

The vast majority of OMBs (84%) view advances in technology – such as automation, robotics and machine learning – as an opportunity for their business. This is a notable increase on last year’s result (79%).

As highlighted earlier in this year’s report, a considerably smaller percentage (31%) of survey participants plan to invest in new technology or IT systems in 2019. This suggests there could be a gap between expectations for exploiting technology and commitment to doing so in the form of immediate investment.

In contrast, 16% of OMBs see advances in technology as a threat to their businesses. These are the respondents with business models threatened by new technologies or struggling to see how they can turn latest innovations to their advantage.

For a deeper look at the ways in which OMBs view technology and its impact on their businesses, download our annual report here.