This site uses cookies to improve your browsing experience and analyse use of our website. By clicking ‘I accept’ you agree and consent to our use of cookies. You can find out more about our cookies here. Find out more

Growth through innovation

The vast majority of OMBs (84%) view advances in technology – such as automation, robotics and machine learning – as an opportunity for their business. This is a notable increase on last year’s result (79%).

As highlighted earlier in this year’s report, a considerably smaller percentage (31%) of survey participants plan to invest in new technology or IT systems in 2019. This suggests there could be a gap between expectations for exploiting technology and commitment to doing so in the form of immediate investment.

In contrast, 16% of OMBs see advances in technology as a threat to their businesses. These are the respondents with business models threatened by new technologies or struggling to see how they can turn latest innovations to their advantage.

For a deeper look at the ways in which OMBs view technology and its impact on their businesses, download our annual report here.